Nationwide.
The Scarf.
+3.1m
campaign views online
2015
5th most recognisable
tv advert
tv advert
The Mission.
Make it emotional.
Nationwide is one of the UK’s oldest high street building societies. But after years of TV advertising that focused heavily on their products they needed a campaign that would put heart and soul back into the brand and give them a more human voice again.
The scarf TVC hit the emotional highs we were so hoping for and delivered a message that aligned so perfectly with our mutual proposition. We couldn’t be happier with the result.
Paul Hibbs, Director of Advertising
Nationwide Building Society
The Results.
Campaign views online
+3.1m
5th Most recognisable TV Advert
2015
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