Pukka Herbs.

Night time.

increase in unprompted
brand awareness

11m

target audiences
reached on tv

5.4m

target audiences
reached on social

The Mission.

Finding a voice.

Pukka Herbs had never used TV advertising before, and wanted to come onto people’s screens in a way that felt distinctly Pukka.

TV Campaign

The Workshop.

Stand out with stillness.

Our Creative Lab workshop helped shape a new direction for the brand in its advertising. Our strategy was all about standing out… by being quiet.

Social

The Campaign.

Unwind with nature.

We created a moment of calm – a pause in the noise and fast-pace of TV advertising that disrupted the status quo. We encouraged audiences to sit back and unwind with the sights and sounds of nature.

Production.

And brew up a storm.

Though primarily a TV campaign, we also created a bespoke plan for digital and social with over 70 platform specific outputs across social, search and e-commerce.