Marriott.

See beyond.

Youtube views

21m

impressions

6500

In-hotel views

The Mission.

Change the story.

How do you encourage growth when you’re already the biggest operator in the region? Marriott International came to us to expand their audience and change perceptions of the Middle East and Asia.

Hero film

The Campaign.

Open your mind.

We saw a real opportunity to challenge viewers to look beyond what you expect to see when visiting the Middle East and Asia.

An exclusive Marriot trip would guarantee a totally unique experience - allowing you to see what others don’t.

South Africa specific content

Egypt specific content

Morocco specific content

Saudi specific content

Qatar specific content

United Arab Emirates specific content

Social

The Production.

See Beyond.

Packed with naturally observed human moments, our hero film was a beautiful celebration of the diversity of the region.

Regional specific content and a mini hero film for each country gave an even more bespoke experience to the viewer.