Using the classic story structure to define your brand

We’re all hard wired to understand stories, it’s part of what makes us human. But the key ingredients of a great story can be useful far beyond a screen play. Defining them at a brand level can also be invaluable in building an effective content strategy and engaging with audiences. This episode looks at how to build a story arc for your brand that clarifies your message and sharpens your appeal within your target audience.