Description.
They’re notoriously one of the hardest ad formats to get right. Add to this the fact that ignoring them has become ingrained audience behaviour, then it presents brands with a significant challenge. But when you get them right, boy can they deliver pushing your media budget further. In this episode I've prepared six tips to help you create killer pre-roll ads.
People involved.
- Creative: Alex Hess
- Author: Evelyn Timson
- Editor: Chris Urmston
- Animator: Pedro Marquez
- Sound Design: Tom Cornes
References.
- Looney Tunes
- Tom & Jerry
- Bounce - Dryer sheets to the rescue
- Mother - The high diver
- Mom’s Touch
- Under Armour - It comes from below
- Jason Bourne - Teaser 6
- Mercedes Benz - Reminder 1
