Somepeople don’t realise the power behind the most neglected area of videoproduction: Colour grading.
Colourgrading gives you access to the attributes of an image such ascontrast, colour, saturation, detail, black and white levels. Withconsideration, it can give your film a layer of cinematic polish, enhancing theoverall look and style. A pro colour grade can reallymake the difference in bringing cohesion and identity to your film.
Moreinvolved colour grading gives you access to advanced correction and maskingtools that give you precise control of where the viewer’s eye should bedrawn.
Of course, it elevates the production value overall, and in this context, it can also help disguise mixed formats that were unavoidable in the selection process. You could take this a step further again by introducing animation and motion graphics, creating an added layer of branding and creative thread.
Some Examples
Below is an example of this from our award-winning piece ‘Story of Tomorrow’ for Accor. This film was a mixture of our own footage, lots of stock video and animation.
With so many elements at work, it was important to ensure the brand was consistently present throughout. The colour-grading brief was ‘blue and gold’, Accor’s brand colours, and with layers of animation working over the top, we were able to make the stock footage live in harmony with the rest of the film.
Another example of the power colour grading has is in our film the Watcher. From the future neon scene to the classic black and white detective noir look, we used the colour grade to amplify the film’s distinctive style.
Conclusion
Even if we don’t realise it, colour influences us all the time, not only through colour grading but through every element in a video… This happens often without us even realising. Using it with purpose in filmmaking can be a hugely effective storytelling tool.
If you’re trying to keep video rolling then virtually get in touch to discuss your brief.
