Clarity over Mixed Messages

Brands are producing more content than ever, but are they getting enough out of it? In this episode we’ll look at another video mistake that could be standing in the way of real ROI: and that’s mixed messages! It may seem harmless, if not helpful, to squeeze in a few extra benefits or reasons-to-care. That list of ‘must have messages’ starts to muddle the brief and muddy the water. The key is clarity. We’re here to tell you that your branded video should be landing one message per video and we’re going to show you how to do it.