City University.

Extraordinary calling.

+24

Increase in undergraduate
applications

+15

increase in website visits

+94

increase in masters
applications

The Mission.

Differentiate. Differentiate. Differentiate.

How do you make a University stand out in a crowded market where everyone essentially says the same thing? City needed to find a way to create distinctive content.

Video Case Study

Your Place In Our City

The Workshop.

A new voice.

Our Brand StoryGen workshop helped develop a content strategy that positioned City as the authentic voice of students, putting them at the heart of the brand’s video content.

The Strategy.

A new opportunity.

We saw an opportunity to celebrate the students, the location, the opportunity, and the rich history of City in a more authentic way. But authenticity doesn’t mean you can’t be bold!

CASS Business School: Extraordinary Calling

City Pride

The Content.

A new kind of content.

Highlights included a brand film that used SFX to put wild animals on the streets of London, a deeply personal film about City’s role in the history of London, as well as a range of content that celebrated the unique stories of City students
and Alumni.