Brita.
The feel good filter.
+260
%
increase in jug sales
+207
%
increase in cartridge sales
+56
%
Increase in ROI
The Mission.
From single use to Brita.
The challenge was how to convert single use bottled water drinkers to filtered water instead. Encouraging families to make small positive changes at home.
Production.
Living it.
We practiced what the campaign preached, making sure the whole production met the highest sustainability standards.
I couldn’t be more thrilled. I cannot thank you enough for helping us push our ambition for this TVC, it has the attention across the group globally.
Lucy Wakelin, Marketing Manager
Brita
Animatic
The results.
Feel Good Filter was one of Brita’s most successful campaigns:
increase in jug sales
+260
%
increase in cartridge sales
+207
%
Increase in ROI
+56
%
Jägermeister
The Residency
Live Action
Mixed Media
2D Animation
Brand StoryGen
Pukka Herbs
Calm
Creative Lab
Live Action
2D Animation
3D Animation & VFX
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